

Get help with the one stuck problem, or redesign the whole business
Pick the help that fits the problem in front of you. You can move sideways as well as up.
Book a Strategy SessionStart with the help that fits what you need
How you start depends on the kind of help you want, and how soon you need it.
You have a question you can type out.
You want 1-on-1 time on one problem.
You want group advice while you build.
Tech help is TechLab, and it's free. Business help is BizLab.
The whole business needs rethinking.
That's the 4-Week Business Redesign, and it starts with a Strategy Session.
Private work answers the question you're really asking
Each private offer answers one question about your business.
90-Minute Strategy Session
What's the fix for this one problem?
4-Week Business Redesign
What should this business actually be?
90-Day Implementation Advisory
How do we make this version of the business real?
All three are business design. We look at how the business is built, and whether it fits the way you work. It's built for founders whose brains work differently, diagnosed or not.
Private work is for founders with a way to get the work built
Before we start, I'll want to know one thing. Once we decide what this business should look like, who's going to build it? That can be you, your team, contractors, an agency, or FableForge's Tech Team.
You don't need proven demand, an established offer, a certain revenue, a team, or a mature business. Some of those may be exactly what we end up fixing.
Every private engagement starts with 90 minutes on your real problem
I don't start a Redesign with someone I haven't talked to. So private work starts with a Strategy Session.
You get 90 minutes on a real problem and an action plan you keep either way. I get to see what your business actually needs. Then we both know whether the bigger work makes sense, or whether one session was enough.
90-Minute Strategy Session: a fix for one problem
Bring one problem. Maybe your offers feel messy, or you're not sure who you're for. Maybe the business is doing well and you're miserable running it. Maybe you're weighing a pivot, or trying to decide what to stop.
In 90 minutes we diagnose what's actually going on and build a concrete action plan around how your brain works. You get a written debrief within 48 hours. BizLab members book it too, when they want focused 1-on-1 time.
When one problem turns out to be the whole design
Sometimes the stuck piece is the whole design showing through. If that's what we find, I'll tell you. We can keep patching pieces, or spend four weeks redesigning the whole thing so the decisions work together. You leave with your action plan either way, and the choice is yours.
$497 for the 90-minute session
Book a Strategy Session4-Week Business Redesign: decide what this business should actually be
When every fix leads to the next patch, it's time to look at the whole design. The Redesign makes the big decisions in four weeks, while your energy and momentum are high.
What we decide in the four weeks
- Who the business is for, and how it's positioned
- What you offer, and how the offers are structured and priced
- The business model
- How the work gets delivered, at a high level
- Your role in the business, built around your goals and limits
- What stays, what changes, and what stops
You leave with a 90-Day Build Plan that's yours to keep
The Redesign ends with a 90-Day Build Plan. You can take it and run with it, with or without me.
It stops at strategic clarity on purpose. Detailed SOPs, workflows, marketing, tech builds, and team training come next, while the plan gets built.
Four weeks that are live when it helps and async the rest of the time
- Week 1: a substantial live kickoff
- Week 2: one live decision session
- Week 3: mostly async
- Week 4: a final live session
Everything in between happens async, in comments, voice notes, Looms, and documents. You think it through when your brain is ready, not on the spot in a meeting.
$3,500 for the four-week Redesign
Like all private work, the Redesign starts with a Strategy Session.
Start with a Strategy SessionHave a question about the Redesign first? Ask it in writing.
90-Day Implementation Advisory: make the new version of your business real
After a Redesign, the building starts. You, your team, or the people you've brought in turn the plan into a working business. Things come up that no plan predicted. The Advisory keeps the design intact while it gets built.
What I do while you build
- Answer strategic questions and help you decide as they come up
- Review the work your team or vendors produce
- Pressure-test ideas before you commit to them
- Troubleshoot implementation problems
- Adjust the design when real life hands us new information
You or your people run the project, and I protect the design
I'm not your project manager. I don't chase contractors, assign tasks, or manage deadlines. My job is to keep the design whole while it turns into the real thing.
Answers within a business day, without a standing meeting
You get a private async channel, and I reply within 1 business day. Questions get answered while they're fresh, instead of waiting for next week's call.
When a problem needs a live conversation, we schedule one. That's usually no more than two or three a month. Each month you also get a written review: what moved, what's stuck, what changed, and what needs a decision.
$1,500 a month, in 90-day blocks that never renew on their own
The Advisory runs for 90 days at $1,500 a month. Before the 90 days are up, we talk about whether another block makes sense. It never renews automatically.
The Advisory is open to you once you've done a 4-Week Business Redesign.
You build it, with your own people or FableForge's Tech Team
I design what to build. BizLab guides you while you build it. FableForge builds the tech within its lane.
If you don't have the hands, FableForge is where to find them. It's my software company. You get HighLevel-based software for $127 a month, plus about $300 a month for the Tech Team.
The Tech Team works through a queue of tech, design, and marketing tasks within its scope. That covers HighLevel builds, websites, funnels, automations, forms, content production, and AI-assisted graphics. It's execution muscle. You still decide what gets done, and in what order.
Rather get help in a group? Join the BLUEprint Biz Lab
The Lab has two parts. Tech help goes to TechLab. Business help goes to BizLab.
TechLab: free help with your tech
Weekly live calls, a tech community, and a growing library of HighLevel walkthroughs, with new ones every week. It's free.
BizLab: group guidance while you build the business
Ongoing group business guidance while you implement: the BLUEprint curriculum, live group calls every week, and feedback on your work. $100/month founding rate.
The difference from private work is access, depth, and how closely the help is built around your business. Revenue doesn't come into it.
Start with 90 minutes on the problem in front of you
You leave with a diagnosis, a concrete action plan, and a written debrief within 48 hours. If the bigger work makes sense, you'll know that too.
Book a Strategy SessionWant to ask something first? Check the FAQs or send a question through the contact page.
