From Invisible to Unmissable: Create a Positioning Statement That Resonates

Ever feel like you're putting out great content but no one seems to notice? You're not alone.

Many entrepreneurs find themselves lost in a crowded market, unsure how to stand out. Crafting a clear and compelling positioning statement can help you break through the noise.

Key Lesson:

It's not about you; it's about your client. Crafting a positioning statement that connects with your client's journey can make all the difference.

A positioning statement helps you articulate why your target client would choose you over other options. It connects with their journey, focusing on how you can help them achieve their big goals.

Steps to Take Action:

1. Understand Your Client's Journey: Write down the main goal your ideal client is striving to achieve. What are their hopes, dreams, and challenges?

2. Define Your Role: Describe how your product or service uniquely helps them move forward on their journey.

3. Combine Them into a Statement: Use this template to craft your positioning statement:
"I help [target audience] achieve [their goal] by [your unique approach or product], making their journey [faster, easier, more successful]."

4. Refine and Simplify: Ensure your statement is clear and concise. Aim for one or two sentences and focus on creating curiousity vs explaining it all.

Example Positioning Statement:

"I help entrepreneurs gain clarity and focus to discover who they are as leaders, choose who they want to work with, and design their business to create life-changing transformations, setting themselves up for sustainable success."

By taking just a few minutes to craft a clear, client-focused positioning statement, you'll start to define your brand more effectively.

This small step can significantly increase your brand awareness by making it easier for your audience to understand how you can help them on their journey.

🎬 Action-Takers... when you're done...Text me your positioning statement in the chat bubble and I'll give you some feedback on how to improve it!

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May your quests always be successful and your victories sweet.
Rooting for you this week, magically yours... 🪄💙

Christina "Blue" Hooper
Your Friendly Neurodivergent Business Designer